Logo Design Critique, Suggestions and Ideas.

Your logo says much about your company. It is the one thing prospects and customers will see first and perhaps remember longest. So you need to spend some time getting your logo just right so that your message can be displayed the way you want it to be displayed.

Contrary to what some might thing, your logo is not your brand - it is one piece of your branding. And it needs to represent you - not the designers. Although the logo designers can help get your vision on paper, ultimately, your logo represents you.

Write down some of the key elements you would like to see visualized - is your company contemporary or traditional? Are you a volume products of products, or a hands-on one-on-one customer friendly company? Is your company bright and cheery or more staid and warmer?

Also, when doing your logo, make sure you ask your creative person to do your logo as an .eps file - mainly done in Adope Illustrator. You will need an eps file for shirts, banners and other marketing materials - especially large format items. So if they do it that way from the beginning, you will save time and money later.

The more direction you can give your designer the better. So if you do your homework, write down what you are thinking and share that with your logo designer or creative person, the better work you will get for lesss money.



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