Website and Advertising Design Critique, Suggestions and Ideas.

Trying to describe great advertising or website design is an almost impossible task. To say design is in the eye of the beholder is pretty much true, but there are some things that separate good design from bad design.

Layout - layout includes how all the elements of a page are arranged, photos or images, headlines, type, logos, footers, etc. The human eye takes a fairly fixed path through a page and understanding how that works can make your design better.

Typography - a fancy word for fonts, is the feeling or message you get looking at the words on the page. Is the type boring and black and justified left and right? Probably not the right approach for a site or ad for kids. Is the font fanciful, in bright colors, some big words some small words in a seemingly haphazard style. Great for kids, bad for a wall street campaign. Each of these examples show you how different the typography can be and how it can effect the message you get from the ad or brochure. Choosing your type carefully so that it reflects the message you are trying to send is very important to the overall success of your ad, collateral piece or website.

Good Imagery - using good images to convey a message and make the page visually appealing is important. A full page of type is not the most appealing form of advertising (although in some cases very effective). If your product or service is a visual one, showing the product or the positive result of the service goes a long way to selling that product or service.

All of these elements combined, layout, typography and imagery all combine to make good design. And each should be talken into consideration when developing a website or any form of advertising communications.



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