Copywriting Critique, Suggestions and Ideas.

Great writers are hard to find. Individuals who understand how to write, spell and use proper English grammar are becming more rare every year. Advertising copywriters are just as tough to find. And for the most part, companies take copywriting for granted, thinking anyone can do it. Advertising writing is unlike any other form of writing. Yes, you need to be able to communicate clearly, but you also need to be persuasive in a very short period of time or limited space. To do that well requires real skills.

When you review your advertising, consider these questions: Is the information you are communicating clearly outlined and defined? Is your headline attention getting and memorable? Did you communicate all you wanted to communicate in a short and direct way? If your answer is no to any of these questions, perhaps you should consider hiring a copywriter.

Copywriters are specially trained to understand how to write well and be persuasive. With experience, a great copywriter can make several percentage points difference in the effectiveness of your advertising. With advertising space and time costs rising, and the cost of developing great advertising going up as well, the need to squeeze a few extra points of profit out of an ad campaign is crucial.

As you being to write an ad, make sure you outline specifically what you want to say and try to do it in as few words as possible. Then begin adding meat to the bones with adjectives, persuasive language, call to action and time sensitivity (act now). Make sure you show your copy to others and get their feedback (or hire Critiki!) to make sure what you THINK you are saying, you actually ARE saying.



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